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Procella is opening a new chapter in Germany, Austria and Switzerland. After twenty years of engineering sound for several immersive cinema installations around the world, the brand is turning its attention to a region where it has stayed relatively quiet until now, and where the appetite for cinema grade sound is only growing.
Leading the charge is Hendrik Nietsch, who takes on the role of DACH Sales Representative. Based in North Rhine-Westphalia, Hendrik becomes the first port of call for integrators and home cinema specialists in the region.
At the center of that push is IMMERSIO, Procella's residential offering, pairing Micro-LED display technology with the same audio pedigree behind hundreds of installations worldwide. For high-end home cinema projects across the DACH region, that means uncompromising picture and sound in a single system.
Hendrik sees the appointment as a chance to raise the bar in a market he knows well.
“I am thrilled to take over the exclusive representation of Procella Audio in the DACH region,” he says. “Bringing Procella’s uncompromising quality and performance from the cinema pro sector into residential cinema planning sets a new benchmark. Furthermore, with IMMERSIO, Procella’s innovative Micro-LED approach, I look forward to introducing groundbreaking premium display technology to high-end home cinema projects. Procella is set to become a major player across Europe, and I am excited to drive this growth within the key DACH market.”
For Procella, DACH is a deliberate step in a wider European push, and Hendrik is the person carrying it forward on the ground. Expect to hear more from him and the team over the coming months, at trade shows, inside cinemas, and in the projects starting to take shape across the region.
Procella Audio
www.procella.audio | osar.buyens@procella.audio | +32 468 34 11 78
